Research Perspectives Wac Survey Credentials Wac Survey's Specializations Product Placement Evaluation Research Among Influentials, Innovators & Early Adopters Brand Loyalty Model Wac Survey Products & Services Strengthening the Power of Your Brand WAC Survey Approach to Blog Analysis and Tracking Why is Wac Survey different from other vendors? WAC Survey in Asia Spearheading New Approaches in Ethnographics

 

 

WAC Survey has total capability to conduct full-scale, custom market research studies internationally, as well as in these key Asian countries:
China, Japan, Korea, Taiwan,
Thailand, Indonesia, Malaysia,
Singapore, Viet Nam, Hong
Kong and The Philippines.
 

WAC Survey can conduct and manage full-service, custom market research studies for you in Asia, including:

Telephone interviewing ONLINE studies In-person interviewing: - In-store interviewing - In-hall interviewing - In-office interviewing - In-home interviewing

*We offer total language (speaking and translation) capability.

 

WAC Survey is among the most versatile U.S. custom, full-service market research vendors, able to conduct any type of custom field-through-tab, or full service (analysis/detailed report) study:

...B2B and Consumer Research

...Domestic and Global Studies

...All Data Collection Methods:

WAC Survey truly excels at all of the following:

• International Full-Service Custom Research (notably Asia, especially China, Europe, Latin America) 
  
• Online, In-person, Phone, IVR, Diary, Custom Proprietary Panels and Mail Data Collection Methodologies   
  
• Consumer and B-2-B Studies; Hard To Reach Executives (C-Level), Medical, Lawyers, Other Professionals 
  
• ALL consumer and B-2-B product and service categories  
  
• Tracking (Satisfaction, Brand Loyalty, Ad, AAU) 
  
• Strategic Studies (Segmentation, Brand Architecture and Equity, Optimized Positioning and Targeting, Competitive Intelligence, Market Structure, Motivational Studies, Strategic Messaging Optimization) 
  
• New, Extended and Repositioned Product Concept Testing and Optimization
  
• New, Extended and Repositioned Branding Studies
  
• (Online) Conjoint and Discrete Choice Analysis
  
• Brand Loyalty Assessment: Identifying Your Most Important Core Customers 
  
• Price Optimization and Elasticity Testing
  
• Product Testing, In-Home Usage and Attitude  
  
• Advertising Research and Testing (TV, Radio, Print, Outdoor)
  
• Product Placement Studies Evaluating Effectiveness of Non-Traditional Ad Venues
  
• 'Buzz' and Viral Marketing Impact Studies
  
• Emotional Response Metrics: When Product Functionality Positioning Becomes Ineffective  
  
• Early Adopter and Influencer Studies: Identifying Critically Important Initial Buyers Who 'Sell-in' To the 'Later Majorities' On Your Brand's Behalf
  
• TV/Cable Program Testing and Diagnostics
  
• Spokesperson Evaluation
  
• Name, Logo and Package Design Testing
  
• Multivariate Statistical Analyses 
  
• D-Base Mining and Tagging
  
• Ethnographics Studies 
  
• Full Suite of Qualitative Capabilities Including Bulletin Board Focus Groups, Moderator's Guide Development, Moderating, Analysis, Recruitment, On-site Facilities