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Insights & Strategy conducts custom market research studies internationally, as well as in these key Asian countries:
China, Japan, Korea, Taiwan,
Thailand, Indonesia, Malaysia,
Singapore, Viet Nam, Hong
Kong
and The Philippines
. We offer total language, speaking and translation, capability.
 

Insights & Strategy conducts and manages full-service, custom market research studies in Asia, including:

Telephone interviewing
ONLINE studies
In-person interviewing:
- In-store
- In-hall
- In-office
- In-home

 

 

 

 

Insights & strategy is among the most versatile U.S. custom, full-service market research vendors, able to conduct any type of custom field-through-tab, or full service (analysis/detailed report) study:

...B2B and Consumer Research

...Domestic and Global Studies

...All Data Collection Methods:

  • Online
  • Phone
  • In Person
  • Mail/ Diary
  • IVR

Insights & Strategy excels at all of the following:

  • International Full-Service Custom Research (notably Asia, especially China, Europe, Latin America
  • Online, In-person, Phone, IVR, Diary, Custom Proprietary Panels and Mail Data Collection Methodologies   
  • Consumer and B-2-B Studies; Hard To Reach Executives (C-Level), Medical, Lawyers, Other Professionals 
  • ALL consumer and B-2-B product and service categories  
  • Tracking (Satisfaction, Brand Loyalty, Ad, AAU) 
  • Strategic Studies (Segmentation, Brand Architecture and Equity, Optimized Positioning and Targeting, Competitive Intelligence, Market Structure, Motivational Studies, Strategic Messaging Optimization) 
  • New, Extended and Repositioned Product Concept Testing and Optimization
  • New, Extended and Repositioned Branding Studies
  • (Online) Conjoint and Discrete Choice Analysis
  • Brand Loyalty Assessment: Identifying Your Most Important Core Customers 
  • Price Optimization and Elasticity Testing
  • Product Testing, In-Home Usage and Attitude  
  • Advertising Research and Testing (TV, Radio, Print, Outdoor)
  • Product Placement Studies Evaluating Effectiveness of Non-Traditional Ad Venues
  • 'Buzz' and Viral Marketing Impact Studies
  • Emotional Response Metrics: When Product Functionality Positioning Becomes Ineffective  
  • Early Adopter and Influencer Studies: Identifying Critically Important Initial Buyers Who 'Sell-in' To the 'Later Majorities' On Your Brand's Behalf
  • TV/Cable Program Testing and Diagnostics
  • Spokesperson Evaluation
  • Name, Logo and Package Design Testing
  • Multivariate Statistical Analyses 
  • D-Base Mining and Tagging
  • Ethnographics Studies 
  • Full Suite of Qualitative Capabilities Including Bulletin Board Focus Groups, Moderator's Guide Development, Moderating, Analysis, Recruitment, On-site Facilities

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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